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  1. <text id=89TT0807>
  2. <title>
  3. Mar. 27, 1989: Business Notes:Advertising
  4. </title>
  5. <history>
  6. TIME--The Weekly Newsmagazine--1989               
  7. Mar. 27, 1989  Is Anything Safe?                     
  8. </history>
  9. <article>
  10. <source>Time Magazine</source>
  11. <hdr>
  12. BUSINESS, Page 75
  13. Business Notes
  14. ADVERTISING
  15. Way Cool or Totally Bogus?
  16. </hdr><body>
  17. <p>    Just when you thought that spring break could not possibly
  18. get any more sophomoric, the Miller Brewing Co. presents
  19. Beachin' Times, a 16-page glossy advertisement that advises
  20. party dudes how to "scam babes" and turn the traditional Florida
  21. fling vacation "into your own personal trout farm." But the
  22. Beachin' Times, a color supplement that appeared in 55 campus
  23. newspapers in the U.S., has been wiped out by indignant
  24. collegians. At the University of Wisconsin, students even
  25. threatened to boycott the Milwaukee company's brew, while the
  26. Daily Iowan's editorial column slammed Miller for "propaganda
  27. that is so blatantly offensive to a wide variety of people."
  28. Miller responded to the uproar by canceling the advertisement's
  29. future appearances. Said company spokeswoman Susan Henderson:
  30. "We blew it."
  31. </p>
  32.  
  33. </body></article>
  34. </text>
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